Laura Larson is the Editor and Regional Executive of the day-to-day management, content strategy, and operations of Napa Valley Life. Based in Napa Valley, Laura’s local expertise and connections within the community help drive and support NVL’s presence and partnerships in the region. She is the Founder of Virtual Vines, a sales and marketing consultancy focused on helping businesses launch into new markets and create market strategies. Her success in this field is based on best practices from her decades of leadership roles in the Fortune 500 Global Sector. She is active in the community, is a Napa Valley Vintners Association member, and has served on the Board of the Napa Valley Hospitality Forum and various chamber committees. She has been a featured speaker, panel expert, and judge at various Wine Industry events and a regular contributor as a featured columnist for Wine Industry Network. As an accredited sommelier, Laura’s passion for wine led her to explore wine regions worldwide and launch her own Napa-based winery, 601 Cellars, in 2015.
